First and foremost, a relocation packet is your primary tool to impress your prospective client and to facilitate your future service. By placing an appropriate effort into this step, you are greatly enhancing the probability of creating a successful relationship. Although some members pride themselves on the size and weight of the packet, the demonstrated thoroughness of your packet is the critical factor. In short, does the client get his or her questions answered? Remember that they have the complete freedom to request information from several Realtors® and from other resources. The speed and quality of your packet may be the deciding factor in their decision to use your services, rather than your competition.
The delivery method of the packet is another key factor. Some successful members insist on using next-day delivery. However, "priority mail" may also demonstrate your promptness. Nevertheless, a letter or brochure sent in a normal, letter-sized envelope demonstrates a lack of professionalism and concern on the part of the member.
Your prospective client expects their packet to be customized to their needs. Obviously, the following contents need to be included:
• Map of the area
Optionally, you may wish to include:
• A copy of a recent newspaper
• Employment information (for a spouse?)
• Hospital and other medical information
• Information on schools, day care, etc.
• Lodging (hotels, motels, bed and breakfasts)